Heat Pump Lead Generation
Exclusive Heat Pump Leads, Pre-Qualified For Rebates.
Pre-qualified homeowners ready for $10K–$25K heat pump installs — screened on home size, current fuel type, and IRA / state rebate eligibility before they ever hit your inbox. 100% exclusive, booked into the LeadButler CRM, live in under 24 hours.
- $10K–$25K average install ticket
- Pre-qualified on home size, fuel type, rebate eligibility
- IRA + state rebate messaging built into the funnel
- 100% exclusive — never resold
Why Heat Pump Needs Its Own Playbook
Heat pump buyers are not AC repair buyers. The ticket is 10x higher, the cycle is 7–21 days, and the homeowner is comparing fuel types, rebates, and financing — not just price. Generic "HVAC install" campaigns waste budget here.
High-Ticket Installs
$10K–$25K average ticket — heat pump installs are some of the highest-margin work in HVAC. Lead cost is irrelevant when close rate × ticket clears it 20x over.
IRA + State Rebate Messaging
Dedicated campaigns for IRA tax credits, HEEHRA, and state programs (Mass Save, NYSERDA, etc.). Rebate-aware creative lifts form conversion 40–80%.
Pre-Qualified on Home Size + Fuel
Leads screened on home sq ft, current fuel (gas, oil, propane, electric), and rebate eligibility before they ever hit your inbox.
100% Exclusive
Never resold. A $15K ticket shared with 3 contractors closes at 6%. The same lead exclusive to you closes at 25–35%.
Cold-Climate + Geothermal Variants
Separate campaign builds for cold-climate heat pumps, dual-fuel hybrids, mini-splits, and geothermal — messaging matches the product.
Live in 24 Hours
Campaign + landing page + call tracking + CRM follow-up — all live the next business day.
The Heat Pump Lead Stack
- 1. Rebate-Aware Keywords. 'Heat pump installer', 'heat pump tax credit', 'IRA heat pump rebate', '[state] heat pump rebate' — buyers researching with rebate dollars in mind.
- 2. Conversion-Engineered Landing Page. Rebate calculator, financing CTAs, fuel-type comparison, social proof. Built to book a free in-home estimate, not "request a quote".
- 3. Pre-Qualification. Home sq ft, current heating fuel, rebate eligibility, financing interest — captured before the appointment is booked.
- 4. Meta Retargeting. Heat pump shoppers research for 7–21 days. We retarget every site visitor across Facebook + Instagram so you stay top-of-mind through the comparison window.
- 5. CRM Nurture. Automated text/email sequences, financing pre-qual reminders, AI follow-up, callback tasks — all inside LeadButler so deals don't go cold.
FAQ
Heat pump lead generation — answered
Are these heat pump leads exclusive?+
Yes — 100% exclusive. Heat pump installs are $10K–$25K tickets; sharing them with 3 competitors the way Angi/Modernize does kills your close rate.
What's the average ticket on a heat pump install?+
Residential ducted: $10K–$18K. Cold-climate / multi-zone / geothermal: $20K–$40K+. IRA + state rebates stack on top, often netting homeowners out at $5K–$12K.
What's a realistic close rate?+
20–35% on first in-home appointment with exclusive, pre-qualified leads — vs 5–10% on shared lead-reseller traffic.
Do you target IRA / state rebate intent?+
Yes. Dedicated campaigns and landing pages for IRA tax credits, HEEHRA, Mass Save, NYSERDA, Energy Trust of Oregon, and other state programs. Lifts conversion 40–80% vs generic creative.
How long do heat pump deals take to close?+
7–21 days. The LeadButler CRM handles the nurture: text/email sequences, financing reminders, AI follow-up, callback tasks.
How fast can leads start?+
Under 24 hours from launch. First booked in-home appointments typically inside the first week.
Also see AC repair leads, HVAC Google Ads management, or our main HVAC lead generation page.
Ready to Fill Your Schedule?
Hand us your lead gen — ads, SEO, funnel, tracking — and we'll route booked appointments into your CRM. Book a demo and we'll map out your growth plan on the call.
Limited spots. We only accept HVAC contractors ready to scale.